The popularity of high-end fashion houses collaborating with budget retailers is on the rise. Frugality seems to be in fashion!
Paris based fashion house Maison Martin Margiela has joined forces with H&M, and this news has got fashionistas and fashionistos worldwide in online shopping mode!
The highly anticipated collection will be hitting the H&M online shop this November 2012 and will include men’s and women’s clothing as well as accessories. The French fashion house has an avant-garde feel in their designs, and the collection will definitely be flying off shelves.
“We will bring together the contrasting universes of the two houses in ways that will surprise all.” stated Maison Martin Margiela on reuters.com
Every year millions shop at the Swedish retailer, which is known for providing trendy, fashion forward items for less. High end labels and designers collaborating with affordable retailers allows a larger demographic to get their hands on these pricey styles at a fraction of the price.
The launch is causing major excitement within the fashion industry, the countdown begins!
Source: Reuters.com, Photo: Modisimonet, Words: Kathleen Cerrer
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