Internationally renowned cosmetics giant Estee Lauder has a new addition to the family.
Granddaughter of Estee, Aerin Lauder is launching a lifestyle brand this August said to include everything from beauty products to a full range of home decor and eventually jewelry. She won’t stray too far from her cosmetics roots, as the brands initial release will include “The Aerin Essentials Collection”, an assortment of beauty must-haves and staples such as foundation and bronzer, amoungst other products.
Having such a legacy as her last name, Aerin hopes the new brand will allow her to establish a household name of her own.
As inspiring as it is to see Aerin Lauder branch out and make a name for herself, this Lauder granddaughter is no foreigner to the fashion world. The Estee Lauder name is such a powerful player in the business of beauty that it will be interesting to see how her new venture unfolds.
